The 20 most valuable brands ever acquired


The companies behind many of your favorite brands have been on a buying spree.

Kraft Foods last year became the most valuable brand to have been bought since 2000. 

It was acquired by 3G Capital- and Warren Buffett-owned Heinz, with the Kraft brand valued at $41.3 billion, according to brand specialist Markables . 

All brands which are acquired have to be valued and reported separately, according to accounting rules. 

To get a better sense of the massive amount of money spent on acquiring big-name brands, Markables compiled a list of the 20 most value brands to have been bought since 2000.

Behind Kraft was tobacco company Lorillard, which was valued at $27.2 billion. It was acquired by Reynolds America, also in 2015.

The previous record was set in 2008 by beer makers InBev and Anheuser-Busch, which makes Budweiser.


Here is the full list of the 20 most valuable brands:

Kraft Foods

Thomson Reuters

Brand value: $41.3 billion

Acquirer: Kraft Heinz Co.

Year acquired: 2015

Revenues: $18.20 billion

Brands: Kraft, Oscar Mayer, Philadephia


Thomson Reuters

Brand value: $27.2 billion

Acquirer: Reynolds American

Year acquired: 2015

Revenues: $6.99 billion

Brands: Newport, Kent


Thomson Reuters

Brand value: $25.56 billion

Acquirer: Procter & Gamble

Year acquired: 2005

Revenues: $11.18 billion

Brands: Gillette, Duracell, Oral B, Braun 

See the rest of the story at Business Insider

See Also:

SEE ALSO: Morgan Stanley is allowing staff to use Airbnb

from Business Insider

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